You Don't Need A Website

March 24, 2011 | Posted by Craig LePan

You need a clear message... then you need a website.

'You don't need a website.' - might seem like a strange statement coming from an interactive agency but many of the new clients we meet with are confusing a new website for an Advertising Campaign or a Marketing + Communication Strategy.

Truth is, you do need a new website, it's just not where you need to start. Asking for a website quote before having all of the above in place would be like showing an empty lot to a home-builder and asking for an estimate for a new kitchen... and then being surprised when the estimate is for the kitchen and the rest of the house.

Just like that kitchen, your website needs a framework to stand on. Our work begins with Marketing + Communications Planning to establish and understand your brand core. From there we work to align your marketing strategy with your business goals. Once we have a clear measuring stick for our creative we begin working to bring your message to life.

If you're looking for a quick low cost solution to website development, there are many groups offering template design and programming. If you're looking for your site to reach out to your audience, interact with them and successfully deliver your message you need to spend some time crafting that message. 

Looking forward to working with you on your campaign... and then your website.