Twitter vs Facebook Breakdown

February 24, 2011 | Posted by

The following is a social networking user demographic breakdown. It's all interesting to look over, but there are a couple of things I found particularly surprising. 

• While twitter only has 1/5th of the total users that Facebook has, both websites have a higher percentage of women using them.
• Facebook has been around for much longer than twitter so it enjoys a broader range of age groups and education levels. This also could be due to the fact that Facebook started on a university campus (see the movie "The Social Network")
• Both Facebook and Twitter will influence the purchases of products if the user "follows" or "likes" a particular brand. Underlining the importance for companies to keep their social networking pages exciting.

Click on the images below to see them in greater detail. All stats are based on U.S. unless specified otherwise.