Yammer & the Quest for One Login
May 24, 2011 | Posted by Craig LePan
So I just set up Yammer* for the group at FLIPP. Why? Just to see how it works and what it offers. I already know I'll have trouble talking some of the crew at the office into signing up for yet another sharing tool that requires a password and support app. Some have to be pushed just to check email. I won't name names, you know who you are.
They are not alone in their reluctance to sign up for another sharing tool. We're inundated with all of the newest apps** and tools and everyone wants you to sign up and invite your friends. I think part of this hesitation is that many of the newest ideas have at least some percentage of overlap with Facebook, and everyone already has a facebook account.*** When it comes down to it, what these sites are competing for is your time and you've only got so much of it.
It's time consuming to constantly be updating profiles, changing your status, uploading your photos, connections, your bio. Now multiply that by 5 or 6 sites and you're not leaving the house.
Ultimately the driving force behind Facebook's opportunity to take over the world is our complacency and desire to never have another login. As first to market, Facebook has hooked the vast majority and even if there is a more superior product out there, it could die on the doorstep simply because we refuse to sign up for anything else.
In order for any new idea to wake up the majority of us it will have to be profoundly different than what is offered through facebook, or it would seem we're deemed to be passengers on the B&L Axiom and Mark Zuckerberg is at the helm.
What do you think will be the next big thing? Will there be a next big thing?
I'll let you know if Yammer makes it past day 2. CRAIG OUT>
* @mingooo thanks for the previous blog comment and suggestion to check out Yammer.
**Color is another app that comes to mind that is interesting but 100% dependent upon complete buy-in. Check it out.
***Not everyone has a Facebook account, I'm still holding out.