Allen Berg Racing Schools

The ultimate driving experience

Former F1 Driver, Founder and Chief Instructor, Allen Berg. He has an impressive 30+ years of experience at the international level. Allen Berg Racing Schools is a high performance racing school with an impressive 20 instructors, operating in several locations in Canada and the USA.

Our Audience

Race enthusiasts, Students of precision driving, Corporate retreat planners, Thrill seekers, bucket list members and would-be racers.

Our Mission

Our goal with the redesign of ABRS online was to properly communicate the experience and prestige of ABRS and properly align the online representation to that of the real world where the Race School is regarded as one of the premier racing schools in North America.

To support this goal we outlined the following measurable objectives:

1. Increased site traffic and user session length.
2. Improved search engine placement.
3. Increased registrations online for all ABRS programs.

Programming techniques leveraged ajax, html, css and javascript allowing for all text to be searchable, book-marked and accessible. A step-by-step wireframe was developed to communicate program offerings and simplify course booking opportunities. Interface designs leveraged large image areas to showcase photography of the impressive Formula cars and karts available at ABRS. Leaders were used to 'deep-dive' visitors to sections such as Registrations, Gift Certificates and Vehicle Specs.

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